Cirkul x Super Bowl LIX

In our inaugural Super Bowl commercial, Cirkul teamed up with Adam Devine to bring a clever commercial to television screens nationwide... and break the fourth wall. Following the storyline, Adam accidentally ordered 100,000 Starter Kits, translating into a real-life giveaway during the first half of the Big Game.

"Adam's Super Starter Kit" packaging and package insert copy

Email Marketing copy

Check out the commercial!

This commercial was the brain child of CEO Garrett Waggoner, CMO Steve Battista, and renowned director Peter Berg. Take a look!

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