Maya James

Wordsmithing is my MO. I’m Maya—cat lover, copywriter, and content strategist with a passion for all things brand voice. I help brands shine with copy that’s clear, concise, and full of personality, with a pun or two thrown in for good measure.

Cirkul x Super Bowl LIX

In our inaugural Super Bowl commercial, Cirkul teamed up with Adam Devine to bring a clever commercial to television screens nationwide... and break the fourth wall. Following the storyline, Adam accidentally ordered 100,000 Starter Kits, translating into a real-life giveaway during the first half of the Big Game.

Cirkul’s debut ad and presence at Radio Row garnered extensive coverage, with 368 placements (including syndication) and 84.7M+ impressions to date.

"Adam's Super Starter Kit" packaging and package insert copy

Email Marketing copy

Check out the commercial!

This commercial was the brain child of CEO Garrett Waggoner, CMO Steve Battista, and renowned director Peter Berg. Take a look!

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