Back to School 2025
According to data from NRF, Deloitte, and the National Retail Federation, back-to-school spending reached a record high of $125B+ in 2024. With back-to-school remaining a major seasonal event in 2025, I participated in a campaign to get Cirkul bottles into the hands of kids and parents alike!
Super Bowl LIX
The biggest highlight of my career. I was honored to work cross-functionally with every single team in the marketing department to pull off the biggest tentpole campaign in Cirkul's history.
"Sip"tember
During the historically low sales month of September, my team, Brand Voice, created and spearheaded a campaign to celebrate existing customers and drive revenue.